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New York City'sPremier Takeuchi Dealer

In a city with endless construction, New York’s exclusive Takeuchi dealer has been the most profitable Takeuchi dealer since its inception. For 5 decades Takeuchi has revolutionized the industry with remarkable technology and durable equipment. NY Takeuchi is a division of Durante Rentals, and this partnership has allowed them to maintain an annual growth rate of 45%.

      Elements

BrandingStrategyWeb Design

      Channel

PrintMarketing

      Elements

BrandingStrategyWeb Design

      Channel

PrintMarketing

      The Catalog

The Toughest Machinery on the Planet

I found that Takeuchi’s incredible strength is what sets them apart from the competition. Using photos of the equipment in action with specs accurately portrayed their power in the field. I used isolated product shots on dark backgrounds to bring attention to the compact, modern design of Takeuchis line.

      The Brand

Beating Out the Competition with Marketing

I designed a variety of promotional products for trade shows and loyal customers. The branding is powerful with vivid reds and whites contrasting heavily against dark backgrounds, making the heavy-machinery seem like something out of a sci-fi movie. They have achieved remarkable market share in the earth-moving category as more construction professionals make the switch to Takeuchi and stay loyal to the brand.

Construction Folder and Mailer mock up design identity
Takeuchi 3 Roll up banner design